Webcentric Advertising & Marketing in Bahrain http://webcentric.com.bh Social Media Marketing, Web Design, and Online & Advertising Thu, 18 Oct 2018 15:00:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 No Tamkeen? No Problem – 5 ways to market your business in Bahrain on a shoe-string budget. http://webcentric.com.bh/5-marketing-bahrain-tamkeen/ http://webcentric.com.bh/5-marketing-bahrain-tamkeen/#respond Sun, 06 Apr 2014 17:14:54 +0000 http://webcentric.com.bh/?p=9540 No Tamkeen? No Problem 5 ways to market your business in Bahrain on a shoe-string budget.   With Tamkeen’s recent announcement to halt all EDSA programs until September 2014 (Tasweeq, Technia, Isteshara, Jawda, and Tarweej), a lot of businesses are getting anxious about what they will be able to do with little or no marketing budget, but fret not, here […]

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No Tamkeen? No Problem

5 ways to market your business in Bahrain on a shoe-string budget.

 

With Tamkeen’s recent announcement to halt all EDSA programs until September 2014 (Tasweeq, Technia, Isteshara, Jawda, and Tarweej), a lot of businesses are getting anxious about what they will be able to do with little or no marketing budget, but fret not, here are 5 tried and tested ways to market your business in Bahrain with a shoe-string budget.

 

1)      Build relationships to leverage your marketing

It is much cheaper to keep an existing customer than to acquire a new one; to acquire a new customer you need to spend huge resources whether it is time, money or general effort, that is why ensuring a strong relationship with your customers is vital. One way to do this is by connecting with your customers through a monthly e-mail or newsletter. If you are a B2B then call some of your existing customers to follow up, without a sales pitch, just to check if your products or services are working for them and offer any assistance, this is a great way to show you care and will keep your customers coming back.

 

2)      Ensure people can find you on the web

In the most recent large survey conducted across the MENA region by Northwest University (Click here to view full report), Bahrain was the number #1 in the number of hours spent on social media across the entire MENA region! If you are not already enhancing your web marketing presence then start immediately! Ask yourself is your business on google.com, is your business location on google maps, do you have a website? Is it effective? Etc. If you feel like the internet is a foreign language to you, then hire a professional marketing company to do it for you, it should cost you less than BD 1000 for basic online presence, but it WILL pay off.

 

3)      Social Media

Traditional one-way marketing is losing grounds as customers are reading less newspapers and watching less TV while spending an increasingly large number of hours on Instagram, Facebook, twitter, Snapchat, and other social media platforms. Remember the saying “be where your customers are”? This is exactly what you should do, be online, be on social media, connect with your customers and prospects. There is a good reason why there are thousands of companies on social media including everything from oil and gas mega giants to small bakeries. It works.

 

4)      Collaborate & Network

I really believe in networking. I don’t think there is any better way to market any company than to get out there, shake some hands, and get to know people. Networking may be time consuming and might not provide immediate results, but there is a no better asset than having an effective network.

 

5)      Give it away

Don’t be afraid to give someone a sample or a free trial as an example. If someone tries your product or gets an opportunity to experience your service, then chances are they will come back or at the least talk about you or refer you to someone else. In risk averse Bahrain especially, people are more likely to feel comfortable buying something if they have tried it first.

 

This article was written by Hasan Sahwan – Managing Director (WCM Agency)

To learn more about effective marketing in Bahrain, visit www.wcmagency.com or email info@wcmagency.com

 

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Bahrain highest in Social Media Usage across MENA http://webcentric.com.bh/bahrain-social-media/ http://webcentric.com.bh/bahrain-social-media/#respond Sat, 15 Mar 2014 16:49:10 +0000 http://webcentric.com.bh/?p=9532 In the recent survey conducted by North Western University across the MENA region, Bahrain topped the list in number of hours spent on social Media. Click below to view the full report:  

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In the recent survey conducted by North Western University across the MENA region, Bahrain topped the list in number of hours spent on social Media. Click below to view the full report:

 

See Full Report

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Setting up Business in Bahrain http://webcentric.com.bh/setting-business-bahrain/ http://webcentric.com.bh/setting-business-bahrain/#respond Wed, 05 Mar 2014 04:59:02 +0000 http://webcentric.com.bh/?p=9471 Overview of the requirements for setting up business in Bahrain 1. Can I own a business in Bahrain? 100% foreign ownership of business is allowed. Sector-specific and/or company type restrictions may apply. 2. Can I own a land in Bahrain? Bahraini and GCC nationals are permitted to own land in all areas of Bahrain. Non-nationals and foreign companies are permitted […]

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requirements business in bahrain

Overview of the requirements for setting up business in Bahrain

1. Can I own a business in Bahrain?

100% foreign ownership of business is allowed. Sector-specific and/or company type restrictions may apply.

2. Can I own a land in Bahrain?

Bahraini and GCC nationals are permitted to own land in all areas of Bahrain.

Non-nationals and foreign companies are permitted to own property and real estate in new developed areas, including:

  • The Greater Manama Area, such as Ahmad Al-Fateh District, Hoora Area, Bu Ghazal Area, Northern District of Manama including Diplomatic Area (areas of high rise residential and commercial structure with elevation of 10 storeys or above)
  • Seef District (with elevation of 10, 5 and 3 storeys)
  • New tourism developments such as Durrat Al Bahrain, Amwaj Islands
  • Areas which fall within the sphere of the Bahrain Financial Harbour (BFH), the Bandar Al Seef Area and Lulu Islands

3. What are the Legal structures available in Bahrain and their main features?

Bahrain Shareholding Company (B.S.C.) – Public

A Public Shareholding Company consists of a number of partners (not less than 7) who subscribe therein by way of negotiable shares. Partners shall be liable for the company’s debts and obligations only to the extent of the value of their shares.

Main features of this company type are:

  • Limited liability
  • Banking / insurance activities are allowed
  • Local operations are allowed
  • Local office presence is required
  • Minimum share capital required is BD 1,000,000
  • Minimum number of partners and promoters required is 7
  • Minimum number of directors required is 5
  • Local sponsor is not required

Read More

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Bahrain Economic Vision 2030 http://webcentric.com.bh/bahrain-economic-vision-2030/ http://webcentric.com.bh/bahrain-economic-vision-2030/#respond Wed, 05 Mar 2014 04:55:33 +0000 http://webcentric.com.bh/?p=9468 The Bahrain Economic Vision 2030: From Regional Pioneer to Global Contender. View full economic vision >

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Bahrain Vision 2030

The Bahrain Economic Vision 2030: From Regional Pioneer to Global Contender.

View full economic vision >

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Bahrain Economic Yearbook http://webcentric.com.bh/bahrain-economic-yearbook/ http://webcentric.com.bh/bahrain-economic-yearbook/#respond Wed, 05 Mar 2014 04:40:18 +0000 http://webcentric.com.bh/?p=9456 provides a comprehensive reference on the Bahraini economy on both the macro and sectorial levels. Click here to view PDF >

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investing in bahrain

provides a comprehensive reference on the Bahraini economy on both the macro and sectorial levels.

Click here to view PDF >

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6 Tips for Selecting Marketing Companies in Bahrain http://webcentric.com.bh/marketing_companies_in_bahrain/ http://webcentric.com.bh/marketing_companies_in_bahrain/#respond Thu, 27 Feb 2014 06:17:27 +0000 http://webcentric.com.bh/?p=8730 Choosing marketing companies in Bahrain can be tricky, here are 6 effective tips to improve your overall selection process: One of the most important things you can do to ensure the continual success of your business is adequate marketing with an agency that is the right fit for your business, in fact, it is one of the most essential ways […]

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Choosing marketing companies in Bahrain can be tricky, here are 6 effective tips to improve your overall selection process:

One of the most important things you can do to ensure the continual success of your business is adequate marketing with an agency that is the right fit for your business, in fact, it is one of the most essential ways to attract clients and prospects to your business and eventually sell your products and services. This article talks about the 6 things to look out for when selecting a marketing company in Bahrain.

 

1)      Name is not the most important thing

Having a number of meetings with your prospective ad agency is crucial. This is because some people assume that just because an ad agency has a large portfolio of clients that they will be able to provide a better service than smaller ad agencies, this is not necessarily true, quite often it is the opposite as smaller companies will usually work harder and be more flexible with your requirements being able to give your company the time and devotion it needs. Large ad agencies usually spend a considerable amount of time trying to get newer clients, whereas smaller ad agencies are more focused on your business and the clients they are currently handling.

2)      Services

Choosing an ad agencies that provides regular strategic sessions for your business is highly important as it confirms to you that the ad agency is invested in achieving the goals of your organizations as you see them. This also helps with selecting the services that will ultimately provide the most outcome for your business.

3)      Cultural Fit

Having an ad agency that understands your marketing language and share the same principles and ideas will insure that your campaign will succeed. Ask yourself “How does their company’s culture fit with mine?” and “Do my staff sync with theirs?”. Choosing a marketing company that does not understand your outlook usually leads to a campaign that is ineffective and riddled with miscommunication and misunderstanding.

4)      Key Personnel

Find an agency that is trustworthy and reliable, and ask to know exactly who you’ll be dealing with. You should feel comfortable & reassured with the person who’s handling your account. It is very important that you feel comfortable as you will be dealing with that person often. Organizations that are competent will often select the personnel who is best capable of understanding your campaign.

5)      Price

Shop around, marketing companies often price their services based on the perceived value and you should always ask a few marketing companies for a quotation. Most ad agencies and marketing companies will gladly sit with you, discuss your requirements and provide you with a quote. You never know what your budget is capable of doing until you shop around.

6)      Ask if they are Tamkeen approved

In an effort to support Bahraini companies, the government through Tamkeen and EDSA (Labour Fund) offers to pay 80% of your marketing expenditure up to BHD 15,000 for business. Every company in Bahrain is eligible to apply. Ask your marketing agency if they are Tamkeen approved, and if they are then you will be able to use your BHD 15,000 marketing budget and only have to pay 20%! Furthermore, companies who are Tamkeen approved are often established marketing companies in Bahrain with a proven track record. Webcentric Advertising is proudly an approved marketing company in Bahrain.

 

Written by: Hasan Sahwan – Managing Director – WCM Agency
To learn more about this article or for more information feel free to drop an email to info@wcmagency.com or visit www.wcmagency.com

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The 7 Essentials of Effective Social Media Marketing http://webcentric.com.bh/the-7-essentials-of-effective-social-media-marketing/ http://webcentric.com.bh/the-7-essentials-of-effective-social-media-marketing/#respond Thu, 27 Feb 2014 06:14:58 +0000 http://webcentric.com.bh/?p=8725   There is no doubt that social media have become a very powerful marketing and networking tool for businesses, nowadays it is not about whether a business should or shouldn’t be on social media, it is about what are the best practices to get the utmost out of social media.  Here are the 7 keys to conducting a successful social […]

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There is no doubt that social media have become a very powerful marketing and networking tool for businesses, nowadays it is not about whether a business should or shouldn’t be on social media, it is about what are the best practices to get the utmost out of social media.  Here are the 7 keys to conducting a successful social media campaign:

Identify Your Audience

There are many social networks out there and you may be thinking that it would be impossible to be active on all of them. Well that’s where you are wrong, you don’t have to be on every social media site. You should only be where YOUR customers are. What is your customer’s age range, gender and demographics are the points that must be defined before selecting your ideal social channels. The next step is of course finding which social sites YOUR customers would use.

Have a Plan

After identifying your target audience and where you can find them you need to come up with a plan. Just like any business decision, list the key objectives that you would want to achieve from using social media. Whether it is to increase your sales or expand your brand, you should write them down while not forgetting to include techniques and strategies on how you plan to add value to you customer.
Note: Take into consideration how your customers add value to you.

Content is the KEY

The content is the key to achieving your social media goals. Your plan should include the type of content you are going to be placing. It should be something your network would be attracted to. Something they would find interesting, likeable and sharable.

Be Engaging

You have to have regular interactions with your network. One of the most important elements that brands miss out on, is getting their community engaging with their networks. In order to maintain ongoing interests from followers, consistent interaction is necessary, for example create contests, take some time to comment or respond to their inquiries, to show that you’re there and that you care! or just ask some questions to motivate them to respond. Do what is takes to get your network engaging!

Listen, Listen, Listen

Don’t forget to always listen! Listen to what your customers are saying about you, your competitors or the industry as a whole. Keep your ears open to suggestions, complaints or appraisals. Use each and every one of these comments to your advantage, because ignoring them would not get you anywhere.

Stay to Date

The world of social media is continuously changing. Everyday there are new social media platforms coming up. You need to keep your eyes open on these new networks and see if they could actually be efficient to you and how you could use it to enhance your online presence. There are always topics that are trending on social media platforms, you should always be aware of the latest trends and how you can utilize them to your business.

Be Consistent

You should always be consistent on your social media channels. Your brand must have a personality. Make sure you always stick to your brand, messages and goals. Post regularly on your channels and don’t leave them to turn into ghost towns. Choose a feasible schedule with fresh contents that will help your page rank higher in search engines.

Written by: Hasan Sahwan – Managing Director – WCM Agency
To learn more about this article or for more information feel free to drop an email to info@wcmagency.com or visit our website www.wcmagency.com

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Mei n Yu at the Lagoon (Social Media Marketing Campaign) http://webcentric.com.bh/mei-n-yu-at-the-lagoon-social-media-marketing-campaign/ http://webcentric.com.bh/mei-n-yu-at-the-lagoon-social-media-marketing-campaign/#respond Mon, 08 Jul 2013 12:51:54 +0000 http://webcentric.com.bh/?p=8325 George the owner of Mei n Yu at the Lagoon (Restaurant & Lounge) was making good money in selling high-end international cuisine, but he was too busy working very hard to get these customers to come, he was spending on average about 1000BD+ per month on traditional advertising like ads/flyers/billboards etc.. costs which were cutting out of his profit margin. […]

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George the owner of Mei n Yu at the Lagoon (Restaurant & Lounge) was making good money in selling high-end international cuisine, but he was too busy working very hard to get these customers to come, he was spending on average about 1000BD+ per month on traditional advertising like ads/flyers/billboards etc.. costs which were cutting out of his profit margin.

 

We worked together to make his social media presence felt as we developed a strategy to promote his events and engage his customers online. Now he is spending 50% less with twice the results, sometimes he has to hold the same event twice to keep up with the demand. He is also spending less time worrying about his marketing and now he has more time to focus on running his actual business.

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Professional Service Firm – Law (Online Advertising) http://webcentric.com.bh/professional-service-firm-online-advertising/ http://webcentric.com.bh/professional-service-firm-online-advertising/#respond Mon, 08 Jul 2013 12:51:12 +0000 http://webcentric.com.bh/?p=8326 A professional service firm (Law firm) that we worked with have been established in Bahrain for decades and had a very strong reputation and a lot of repeat clients (about 80%), however that was the problem; they were struggling to attract new clients which was preventing them from expanding their business. We ran an online campaign specifically targeting the same […]

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A professional service firm (Law firm) that we worked with have been established in Bahrain for decades and had a very strong reputation and a lot of repeat clients (about 80%), however that was the problem; they were struggling to attract new clients which was preventing them from expanding their business. We ran an online campaign specifically targeting the same people who are looking for their kind of service.

 

Now if someone searches “Law firm in Bahrain” their firm is ranked as the top result on Google search and had made back 10x folds their initial investment.

 

 

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