Choosing marketing companies in Bahrain can be tricky, here are 6 effective tips to improve your overall selection process:
One of the most important things you can do to ensure the continual success of your business is adequate marketing with an agency that is the right fit for your business, in fact, it is one of the most essential ways to attract clients and prospects to your business and eventually sell your products and services. This article talks about the 6 things to look out for when selecting a marketing company in Bahrain.
1) Name is not the most important thing
Having a number of meetings with your prospective ad agency is crucial. This is because some people assume that just because an ad agency has a large portfolio of clients that they will be able to provide a better service than smaller ad agencies, this is not necessarily true, quite often it is the opposite as smaller companies will usually work harder and be more flexible with your requirements being able to give your company the time and devotion it needs. Large ad agencies usually spend a considerable amount of time trying to get newer clients, whereas smaller ad agencies are more focused on your business and the clients they are currently handling.
Choosing an ad agencies that provides regular strategic sessions for your business is highly important as it confirms to you that the ad agency is invested in achieving the goals of your organizations as you see them. This also helps with selecting the services that will ultimately provide the most outcome for your business.
3) Cultural Fit
Having an ad agency that understands your marketing language and share the same principles and ideas will insure that your campaign will succeed. Ask yourself “How does their company’s culture fit with mine?” and “Do my staff sync with theirs?”. Choosing a marketing company that does not understand your outlook usually leads to a campaign that is ineffective and riddled with miscommunication and misunderstanding.
4) Key Personnel
Find an agency that is trustworthy and reliable, and ask to know exactly who you’ll be dealing with. You should feel comfortable & reassured with the person who’s handling your account. It is very important that you feel comfortable as you will be dealing with that person often. Organizations that are competent will often select the personnel who is best capable of understanding your campaign.
Shop around, marketing companies often price their services based on the perceived value and you should always ask a few marketing companies for a quotation. Most ad agencies and marketing companies will gladly sit with you, discuss your requirements and provide you with a quote. You never know what your budget is capable of doing until you shop around.
6) Ask if they are Tamkeen approved
In an effort to support Bahraini companies, the government through Tamkeen and EDSA (Labour Fund) offers to pay 80% of your marketing expenditure up to 15,000 BHD for business. Every company in Bahrain is eligible to apply. Ask your marketing agency if they are Tamkeen approved, and if they are then you will be able to use your 15,000 BHD marketing budget and only have to pay 20%! Furthermore, companies who are Tamkeen approved are often established marketing companies in Bahrain with a proven track record. Webcentric Advertising is proudly an approved marketing company in Bahrain.
Written by: Hasan Sahwan – Managing Director – WCM Agency
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